Guangdong Alpha Animation and Culture Co., Ltd. is one of the most competitive and potential group companies in animation industry of China with the vision of bring the world enjoyment, wisdom and dream.
The former name of Alpha is Guangdong Auldey Toy Iudstry Co., Ltd. During the past 15 years rapid development, Auldey has become the leading plant in toy industry and in 2005, it was given the honor of the Chinese Famous Brand and the Chinese Top Brand Product by the government, which was the first and only one given to domestic toy manufacturers.
In order to mightily realize its dream of animation soaring high and improve the industry scale, Auldey had a reform of share-holding system, and set up a new group company called Guangdong Alpha Animation and Culture Co., Ltd., in June, 2007.
Alpha group has four branches and three divisions.
Being the pioneer of China animation industry, Alpha has successfully launched strategy of “industry civilization” with animation content as core, to penetrate the market via TV shows, comic books, video products and internet resources. Meanwhile culture value is well implanted into derived products of different levels forming a profit-earning mode, combing cartoon figure creation and industry operation. The growth of this industry has become the support of animation creation. The success of animation content has also upgraded and enhanced the industry. A perfect business loop has been formed by content creating, brand licensing, media communicating, product manufacturing and marketing.
Alpha Culture Ltd. has a high-quality energetic team from HK and China, which was established to conduct 2D and 3D cartoon planning and producing. In 2006, a TV play producing department was founded, aiming at reinforcing producing efficiency and quality. With outsourcing resources, 4 to 5 excellent works can be launched each year, guaranteeing the quality and productivity of this source product in Alpha industry chain.
Diwen Culture Ltd. is a branch of Comic magazine and book publishing. With careful strategy planning, comic books along with a series of books and magazines have been successfully publicized in youth market, building up a powerful platform for our cartoon figures to communicate with consumers. Such an operation can not only initiate a new profit system, but consolidate the core value of the whole content industry with cartoon series publicizing.
Brand Business Division is a branch of managing brand and licensing, expanding Alpha content business scope to different industrial fields, even to other countries and regions in the world. It is not only changes content product into derived product with profitability. It also maximizes the value of content industry.
Each year, Auldey attended most of the world famous exhibitions, such as Hong Kong Toys & Games Fair, Nuremberg International Toy Fair, and Canton Fair. It has successfully explored key market in Southeast Asia, Middle East, Euro, India etc. Meanwhile by means of improving marketing channels together with local partners, turnover is increasing progressively year by year.
Auldey is sharing its achievement with its valuable employees and partners, aiming at a new future of growing in pace with each other, as well as a win-win mutual benefiting cooperation.