Being created by the highest level 3D technology in China, Electro-Boy, the new but the strongest cartoon brand of Alpha Group begins to be released into market. After the creation, the projects of brand spreading and marketing, toy development and design, derivative products authorizing, video and books publishing and media authorizing will start from September. Under the cooperation of each branch of the group and each strategic division, Brand Business Division will operate the brand project of Electro-Boy to create in all efforts the new cartoon era of Electro-Boy.
According to the original plan of Brand Business Division, Electro-Boy will be played on the Children Channel of CCTV in November, 2008, which will be the fist bomb of brand marketing. From December to February, 2009, Electro-Boy will be fully played on four main cartoon channels in China and 20 provincial children channels. Between March and June, 2009, there will be almost 200 local children channels of different cities finishing playing Electro-Boy. With the rebroadcast on these main TV stations, we have enough reasons to believe that Electro-Boy will be the most popular cartoon brand with the highest awareness in 2009.
For brand marketing, we creatively import stage perform and new media marketing. They, especially the former, will highly leave up the brand content and culture of the Electro-Boy to realize its high reputation and distinctness in brand spreading, and at the same time, will realize mass spread of brand information and image both on internet and among outdoor medias.
Eventually, except that toys and stationery will be sold through the original distribution channel, the relative brand license of Electro-Boy including clothes, food, footgear, bag, daily things, home-used product, and so on will starts in a shot time.
Let’s expect together the new cartoon era of Electro-Boy!